La stratégie de la fascination du discours d'Internet

Diffusion of a language personality's communicative presence in virtual reality can be determined as one of the basic characteristics of Internet-discourse. That's the reason why certain elements of expressiveness, imagery, attractiveness and visualization play an important role in cyberspace. To overcome this insufficiency participants in e-discourse stick to the speech strategy of fascination which is to influence the sphere of emotional perception and processing of information on an addressee's level. The speech strategy under consideration is actualized in cyberspace by means of the tactics as follows: emphasal, silencial and those of metaphorisation, exemplification and syllepsis; each of them having their own typical language markers.