Rawlinson’s Three Axes of Structural Analysis: A Useful Framework for a Foucauldian Discourse Analysis

Many ways of analyzing discourse based on the work of Michel Foucault have been developed. One way of organizing a discourse analysis is based on the work of Rawlinson.[1] An overview of the process of discourse analysis is presented and specific questions for each of the three parts of her proposed approach to discourse analysis are shown using the example of the discourse of advertising feminine hygiene products in women’s magazines.