Gerenciamento de impress？o e produ？？o de subjetividade em entrevista de sele？？o

this research discusses the relationships among the impression management and the behaviors of applicants for intermediate management positions and job interviewers. this is an exploratory research developed at two human resources consulting companies. the subjects were 30 applicants for intermediate management positions and 4 job interviewers. the data were collected through individual interviews, direct observations and documentary sources. data analysis was carried out in the light of the theoretical references of leary, jones and pittman, ralston and kirkwood, guattari and rolnik. the research results indicate a homogenization of the guidelines given to the applicants, as well as their behavior during the job interview. such homogenization results from the subjectification strategies or types of creation of lifestyles that, when facing the fear of exclusion caused by high unemployment rates, build chameleonic individuals that show up according to market requirements.