A perspectiva dialógica no agir empreendedor: um estudo de caso em uma lan house

technoculture is a contemporary and including phenomenon that acts as a mediador between man and the world modifying some of its fundamental characteristcs (e.g., social interactions, the relation of men with time/space, the subjectivity's construction and the perception of the own body). a typical business environment of this social phenomenon is a lan house and the objective of this article is to modelize the entrepreneurship phenomenom through the thierry verstraete (2001)'s theory applied to this kind of business. this approach integrates two levels of analysis: the entrepreneur and the organization through a study of the dialogical relation among three dimensions (cognitive, practical and structural). the methodology used was a case study and the data was collected through interview. it was concluded that the explored model is including and that it contains fundamental aspects to comprehend the entrepreneurship phenomenon.