Inova？？o na gest？o ao mercado externo

this article analyzes traditional studies of the globalization process, and then summarizes the main political and economic aspects to be taken into consideration for effective and innovative management of foreign markets. the conclusion is that in-depth research of the target country is necessary, not just about its market potential, but also about political representation of the local competition, level of social and political organization, etc. finally, a table and decision matrix are presented in order to facilitate collecting and analyzing data and choosing the best strategy in selecting products and the appropriate foreign market.