Responsabilidade social corporativa: por uma boa causa!?

the new corporate social responsibility movement is attracting society′s attention. in this movement, the corporative controllers would be facing the current conditions of social injustices and degradation of the envirement. on the other hand, studies show that a careful reading of the organizational speeches discloses words not even uttered and that there are contradictions between what the members of the organizations assume as being ethical, moral and democracy and what effectively is practised in the organizational environment. this essay was oriented by theses studies and the research allows some comments. three types of speech could have been identified, which are, the public, the private and the one that is not declared. a critical analyses of the not declared speech disclosed what it is hidden for backwards of the actions praised by the corporative social responsibility as well as the inherent contradictions to this movement.