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Aprendizado em redes e processo de inova??o dentro de uma empresa: o caso mextra

DOI: 10.1590/S1676-56482008000100006

Keywords: strategic planning, institutional arrangements, innovation networks, relationship structure, research and development.

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Abstract:

this paper analyzes how a brazilian company can consolidate and expand its exports through the technological innovation derived of inter-organizational networks for innovation. the article provides a descriptive case-study of a medium size brazilian company in the metals industry, which is significantly increasing its exports and revenues due to technological innovation. the article begins with a conceptual review of innovation networks and the structure of organizational relationships. the paper stresses how the company's marketing success abroad was enabled by the setting up of an innovation network in its business model, by means of creating a cluster of synergetic companies the research has also revealed that the process for structuring the firm's r&d department occurred because of the incorporation of external resources and competence.

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