全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

Psicologia cognitiva e consumo: o impacto da quantidade de informa??es na configura??o de objetivos

DOI: 10.1590/S0102-79722012000100021

Keywords: consumer psychology, judgment and decision making, bounded rationality, goal framing effect, amount of information.

Full-Text   Cite this paper   Add to My Lib

Abstract:

goal framing effect refers to the finding that different ways of presenting the same content of communication tend to generate different degrees of persuasion among consumers. it seems to be a reflex from automatic (intuitive) responses given by consumers regarding low amounts of information. this research shows the results of an experiment investigating the impact of the amount of information on goal framing effect. in a between-subject design experiment, 296 undergraduates were split in four conditions, being exposed to different text frames (gains and losses) and amounts of information (extended and abbreviated). the results have shown goal framing effect only for the abbreviated versions of the text, being gain frame the most persuasive.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133