A dimens？o pública da subjetividade em tempos de Orkut

based on the presence of new communication technologies in everyday life, this article investigates the subjective effects related to the online community orkut and the contemporary social experiences. this work establishes a dialogue with the studies of authors such as latour, callon and law, especially regarding the concept of collective or social network and the concept of mediation as translation, and from this point observe technical objects as one of many other elements that actively participate in the production process of different ways of sociability and subjectivity. through surveys and analysis on communities inside orkut that have as theme the site itself, we tried to elucidate the effects and displacements stopping at the reflection on the regimes of visibility of subjectivity and the current movement of self-advertisement.