Análisis de la prensa como referente del comportamiento electoral: El caso Veracruz

it is investigated through a careful quantitative and qualitative monitoring of the news in veracruz, to figure out the influence of the press in the electoral behaviour through the analysis of the media tendency of 10 local papers, selected from their regional geographical cover, during the elections to choose federal representatives in 2009. the theory is based on the paradigm of the electoral behaviour in the psychosocial model that matches with the researches of the mass media, political culture, and public opinion, all these framed in social representations.