Las tribus futboleras en la ciudad de Guadalajara: las barras de los equipos Atlas y Guadalajara en la actualidad

football fan groups, known as barras, can be characterized as new urban tribes conglomerated by a strong emotional link: the shared passion for a football club. this article, based on interviews to leaders of these groups, shows different aspects of some of these communities that currently support the atlas and guadalajara clubs, in guadalajara city: their origins, development, social, generational, and gender composition; also, their structure, external and internal relationships. simultaneously, it intends to comprehend the role that fondness has for these group members, and especially for leaders, in several spheres of their daily life.