Responding to the risk of terrorism: the contribution of metaphor

this discourse-based study investigated semantic and affective aspects of metaphors used by people talking about background risk of terrorism. 96 members of the uk public participated in 12 focus group discussions, organized by gender, religion (muslim / non-muslim), and socio-economic status. 12,362 metaphors were identified in transcribed talk, coded for vehicle domain and discourse topic, and subjected to qualitative and some quantitative analyses. in contrast to negative, dominant metaphors found in studies of media and political discourse, 'ordinary' people use an intersecting range of systematic metaphors, including "games of chance", "natural world" and "theater". affect works across linguistic metaphors with various source domains, and in connection with non-metaphorical language such as reflection on action and explicit expression of empathy. gender, religion and social class intersect in metaphor preferences.