Prioridades competitivas para la industria de la confección: Estudio de caso

the market demands that industry should define priorities and strategies to satisfy their customers' needs. this article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the us market: and it constructs an indicator to determine its position in the maquila market. finally, it presents the results of a pilot study of 18 colombian maquila businesses.