Cultural audit as a tool to increase employee involvement in small firms: a case study

employee involvement is a common goal for most companies. this research started when managers of a family-run horticultural firm decided to increase employee commitment and improve organizational climate. to help them, we considered the possibility of developing a cultural audit, adapting the tool to the fact that it was a small family business. therefore, this paper will firstly review the existing literature concerning organizational culture, specially which cultural characteristics should be more valuable to achieve employee commitment and involvement and how to run a cultural audit. secondly, it will expose the design and implementation of a cultural audit at this company, through an explicative case study that aims to compare the existing culture with the characteristics described theoretically. the study discusses the lack of trust, of a creative atmosphere, and of a shared vission, and suggests some recommendations to develop these characteristics, in order to gain the desired level of employee involvement.