Ambigüidades identitárias na "Feira Hippie"/Brasil

this paper aims to discuss the identity ambiguities experienced by the social actors, which represent a set of small family businesses in "feira hippie" of belo horizonte (minas gerais/brazil). the theoretical support comes from the studies of identity and the process of social identification. the empirical data comes from a longitudinal study about family business. the research method adopted was the qualitative method, based on discourse analysis and life history applied in the family managers about these lives and their 36 years of work in belo horizonte？s "feira hippie". the analysis showed that the process of construction and reconstruction of specific identifications in the fair has a close relation with its family business. these ones looked for fill spaces (physical and symbolic) as a way of demarking their territories. besides, it has observed that the family business？ dynamic as well the physical and symbolic spaces？ occupation, have an active role in the process of construction and reconstruction of identifications and identities (social and organizational). in the beginning it was conceived of as a cultural event, and nowadays as a commercial fair.