Economia na produ？？o de helic？nias no Estado do Rio de Janeiro

the purpose of the research was to determine, through the calculation of net present value (vpl), internal return rate (tir) and economic payback (pbe), the viability of heliconias production in the rio de janeiro state, as well as identify and verify, by means of sensitivity analysis in which extent some factors of the production system exercise impact on the profitability of the producing regions. the results showed that helic？nia production is a profitable activity, according to the method of tir and considering minimal attractiveness rates (tma) of 6% and 12% for calculating the net present value (vpl). however, there are limitations in the sector of produce flow, delaying the consolidation of this market. the percentage of losses and the selling price of the product presented determinant factors on the time of return on investment (pbe). in addition, the selling price of the product was the variable with greater effect on profitability, followed by the land value and the seedlings cost.