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índice integral para evaluar la responsabilidad social universitaria en EcuadorKeywords: strategic planning, university social responsibility, stakeholders, management integral indicators. Abstract: the role of universities, facing the vertiginous changes of a globalized world, is considered essential for students′ capacities and values formation, in such a way that it allows them to meet the demands and needs of society as well as to communicate and establish a culture of social responsibility within the professional practice. nowadays, it is perceived a tendency to use global indicators to evaluate different aspects of organizational management. consequently, this article proposed an integral index in order to evaluate university social responsibility, through key processes: academic, management, involvement with the collective and the inclusion of 2 essential perspectives in the social responsibility management process: environmental and communicational. its formulation was based on the application of a methodology that compiled bibliography on social responsibility indicators, reduced the list obtained and then conformed the integral index that was finally proposed.
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