Análisis de la cadena de valor hortofrutícola del municipio Marianao en La Habana, Cuba

in cuba, the fruits and vegetables supply chain works with the structure established by the ministry of agriculture, named production-distribution-sale operation, which includes national directions to municipal management. so from the plant to the plate, fruits and vegetables flow through chains that reflect their efficiency on the availability in municipality markets. the general objective of this study is to analyze the structure and operation of the fruits and vegetables supply chain in marianao municipality at havana, cuba. this investigation deals with the identification of the different links and members of this supply chain, its evaluation based on the reference models of logistic and value chain and a cause-effect analysis about the problems in the above mentioned chain. the results permit to identify the problems of this municipality and to propose strategies in order to improve the situation, based on the elements of the supply chain.