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ANáLISIS DE LA SATISFACCIóN UNIVERSITARIA EN LA FACULTAD DE INGENIERíA DE LA UNIVERSIDAD DE TALCADOI: 10.4067/S0718-33052010000300009 Keywords: higher education, service quality, global satisfaction, loyalty, fidelity. Abstract: in the past few years the ambiance of universities have experimented significant changes that have made universities alert about two aspects that are closely linked: perceived quality of service and satisfaction. in this work we develop, implement and evaluate a wide measure of satisfaction of students of the faculty of engineering of universidad de talca, chile, and the relationship between satisfaction experienced by them and their loyalty to the institution offering the service. on the basis of the previous thing, this study will establish by means of a model of relations, since the satisfaction of the students are reflected in their behaviors, which help the institution to ensure its survival en the environment in which they operate.
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