Masculinidad y café con piernas: ？Crisis, reacomodo o auge de una "nueva" masculinidad?

this article discusses male and female identity and the ways in which culture instructs men and women on the scripts of heterosexuality in an urban context. it is based on ongoing fieldwork towards a degree at the university of chile. with the scene of heterosexual identity and its multiple actors as a background, we aim to reflect on the function of the "café with legs" as a specific cultural phenomenon, and on how male identity is socialized. is it a merchandising product for which the female identity is only an advertising resource and an exotic element? this and other questions are part of a wider inquiry into a contemporary archaeology of male chilean identity, in which this phenomenon plays only a part. our final aim is to identify which stage (rise, transformation, or crisis) this urban phenomenon represents for male identity.