"El cliente siempre tiene la razón": procesos de construcción de subjetividad en trabajadores jóvenes de una cadena multinacional de supermercados en la ciudad de Rosario

in this work we deal with the problem of the subjectivity construction of supermarket′s young workers from the perspective of their relationship with the client, since we consider that in this one a series of significant dimentions of the work in supermarkets are articulated. nowadays, business politics tend to incorporate workers′ subjectivity in the capital′s appreciation process and, in this sense, attention to customer becomes a key mechanism to achieve it. besides, we ask ourselves how workers aproppiate this mechanisms in concrete work process of attention to client, emphasizing that, beyond this politics′s effectiveness, workers′ practices also take implicit resignifications, appropiations and limits.