"O homem é mesmo a sua testosterona": promo？？o da andropausa e representa？？es sobre sexualidade e envelhecimento no cenário brasileiro

the article deals with the recent construction of new medical diagnoses and a corresponding potential consumer market by considering the case of androgen disorders of the male aging, or andropause, "disease" that supposedly affected men from 35-40 years old. the approach used focuses on the social studies of science and gender and in particular the need to investigate the networks created in the process of the construction of this new category. through the analysis of scientifi c production and the trajectory of construction of andropause as a phenomenon of public interest, an unprecedented process of medicalization of men and male sexuality is enacted, by strengthening the centrality of hormones as predominant model for understanding the body. moreover, there is the promotion of an intricate symbolic connection that links youth, health, beauty and sexual activity in the pathologization of the phases or conditions of life and the refusal of aging.