Empresas sociales y ecoturismo en Bahías de Huatulco, México: Diagnóstico de la gestión empresarial

the emerging social enterprises in rural communities face a number of problems impeding their growth and survival. the constraintsare those of management. this paper describes the main problems of five ecotourism social enterprises. based on a qualitative methodology a swot diagnosis was developed, which allowed to find common problems: weak profitability, empirical and improvised performance, no marketing strategies, no competitive strategies, lack of marketing strategies and competitiveness, lack of trained and efficient human capital, poor tourism culture among others.