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Agroalimentaria 2010
Planificación y gestión estratégica de los sistemas productivos para mejorar la competitividad: El Método GesisKeywords: planning, strategic management, agro-industrial systems, gesis method. Abstract: the modern world is convinced that systems and networks, which include small producers, innovation, capturing value, reducing transaction costs and marketing, will give agribusiness the opportunity to reduce unemployment and poverty in developing countries. this conception emphasizes the importance to study and to formulate a method of strategic planning and management of production systems. in that sense, the main objective of this paper is to present a methodology to identify and analyze a production chain (or agro-industrial system, sag) in a systemic way. for this purpose, the paper outlines the method of strategic planning and management of productive systems for improving competitiveness (gesis), developed from the review of nine methodological proposals for strategic planning. in that sense, the gesis method facilitates the implementation of vertical organization capable of implementing the strategies and shaping an associative culture. however, it also has limitations such as the simplification of the processes of strategic management, the possible exclusion of literature containing other methods of strategic management, and the lack of validation of its empirical applicability.
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