Agronegocio y desarrollo sustentable

there is a big discussion, mainly in brazil, about the conflict between the agribusiness and small-family agriculture. at the same time sustainability is considered for the development of agribusiness in all the areas. the article has as main objective to discuss a method for the development of viable projects that attract investments but that take in to account economic, social and environmental sustainability. first of all, this article shows the importance of an oriented market approach for an agribusiness project. traditionally these projects were more oriented to production. then, the article suggests four fundamental dimensions to be incorporated in the feasibility analysis of agribusiness projects: the first is the technical, financial and economic feasibility. the second is the organization feasibility, that is, the capacity of actors to coordinate transactions in an efficient way. the third is related to the competitiveness of the agri-food system, and finally, the fourth is the environmental sustainability. the article presents emblematic cases that reflect the real experiences of those models.