FACTORES DE éXITO DE LAS ALIANZAS ESTRATéGICAS: EL CASO DE LAS EMPRESAS INTEGRADORAS MEXICANAS

the purpose of this work was to explore the performance factors at mexican integrative companies (a form of strategic alliance), by applying a comprehensive theoretical model derived from a thorough review of literature published from 1985 to 2010. the results obtained show that the performance of alliances depends on two actors, namely, the partner and the alliance, each of which has its own determining factors.