A desaten？？o como um eco da paix？o pelo real

this article discusses how reality has become (intentionally) "virtualized", or rather turned into something virtual, by our contemporary culture industry, and how this, in turn, has been leading to a weakening of people's reading attention-spans. the work argues that in their passion for something real a residue is left (or a side-effect is felt), of a reduced ability to give anything one's full attention, while, at the same time, this inattention becomes a measure of a person's anguish as he/she fails to find a way of expression (a way to express him or herself). the first part is about adornian's reflections on pseudorealism; the second, summarizes freudian explanations concerning the perception-consciousness system, and zuin's approach to them; the third part discusses zizek's analyses of the outstanding effect of "the real"; the fourth, as well as exploring türcke's approach towards the process of reading, reflects on the universal/ubiquitous echoes of unreality (or pseudo-reality) where inattention to the reading of texts, is concerned.