？Para qué sirve la semiótica?: una propuesta de resignificación de la mujer a través de la comunicación para el cambio social

this document proposes to establish points of contact between female categories, semiotics and communication for social change. the text asserts as its central theme the idea that communication for social transformation requires new meaning to women in different instances of the communication process. the article explores in the first instance, contained theoretical semiotics, in order to locate her relationship with a critical discourse about the universe significant that the media offer for women. hence, the purpose is to study semiotics as a fundamental component of communication for social change in the sense that facilitates the generation of narrative acts of permanent human re-signification