Construyendo la Barcelona creativa: nuevos actores, nuevas estrategias

barcelona is under the international spotlight. the city that triumphed with the organisation of the olympic games in 1992 now wants to become a 21st century creative city. in order to achieve this goal, the city must establish conditions that facilitate the emergence of a shared discourse around its ability to become an attractive city for creative talent and for businesses. the recognition of the historical-economic heritage, as a starting point for the creative city, along with the driving role played by culture in the generation of a exclusive and distinctive experience, turn barcelona into a unique city. however, this is not sufficient. the participation and involvement of all the actors in a shared strategy pose significant challenges to barcelona, as does the need to minimise the negative effects that inevitably accompany success. companies, institutions and citizens constitute the city？s best assets: they must work in partnership and take advantage of the synergies generated amongst them. consensus and participation are more than mere utopias in barcelona: they have become requirements for the city of tomorrow. moreover, leadership in barcelona is largely left to public initiative: the emergence of linkages across the needs of the various creative sectors, based on public intervention mechanisms is the best way to ensure success.