Produ？？o e estética dos conteúdos televisivos em ambiente de convergência: o caso da TV Unesp

new processes of content production are reconfiguring both organizational charts and flowcharts from sectors linked to the creation of informative and entertainment programs on television stations. the preparation of contents centered on a manner of communication which seeks to contemplate the participation and collaboration of the audience in discursive constructions imposes the existence of structures which are able to respond to the demands of a multimedia platform, engendered by technologies which enable connectivity among the several mobile and handheld devices. besides highlighting the challenges of organizational character, this study, made with bibliographical and documentary researches, also aims to discuss the aesthetic implications of the contents generated for multimedia consumption. therefore, it takes as object of analysis both structure and television programming from televis？o universitária unesp, at s？o paulo state university, which is under implementation at bauru campus.