Imagem jornalística e representa？？es sociais: a imagem dos Sert？es

the current study aims to analyzes the social representations made by the national press about the "sert？es" (hinterlands) in northern brazil. the research focus is centered on photographs published by newspapers, therefore, identifying elements that take place on people's mind due to the those published stories that introduce the sert？o to the rest of brazil. it is a case study to analyze photographs, available from agência globo and o globo newspaper website, related to sert？o between 2003 and 2010. the case study presents evidence that those images led to a representation of sert？o as a place of isolation, dry, poverty, with no access to technology and sanitation, with a very poor structure of transportation and farming.