非遗活态传承质量评价指数体系构建研究——以上海市国家级民俗节庆类非遗为例
Research on the Construction of a Quality Evaluation Index System for the Living Transmission of Intangible Cultural Heritage—Taking Shanghai’s Nationally Designated Intangible Cultural Heritage in the Category of Folk Festivals as an Example

活化利用是文化遗产创造性转化、创新性发展的时代要求，也是文化产业事业高质量发展的重要方式，非遗项目活化状态评价是衡量其当代价值及促进传承利用程度的重要依据，但当前非遗活化状态的量化评价研究还存在系统化程度不够深、侧重外部因素多于内部因素及权重衡量方法单一的不足，亟需改进。文章根据前人文献来选择表现非遗活态传承现状质量的因素，基于系统化思维，从主体、客体、介体三个方面归纳出非遗活态传承指数体系的9个维度(即负载者活跃度、外来者活跃度、管理主体活跃度、传承整体度、内容活化度、文化产品化度、科技应用度、媒体曝光度及文化商业化度) 27项指标，并借鉴其他已有指标体系，结合主客观赋权法对各指标赋权，综合计算得到最终的非遗活态传承质量的指数评价体系。通过上海市三项国家级民俗节庆类非遗的综合得分，分析存在的问题并给出针对性建议。文章丰富了非遗活态传承质量量化评价研究，既为非遗活态传承的现状质量评价提供了新的量化标准借鉴，也为后续非遗的活化利用，以及优秀传统文化与旅游及相关行业的高质量融合发展提供了基础决策依据与创新路径框架。
The revitalization and utilization of cultural heritage represent both the contemporary imperative for its creative transformation and innovative development, as well as a vital approach to achieving high-quality growth in the cultural industry. Evaluating the revitalization status of intangible cultural heritage (ICH) projects serves as a crucial benchmark for gauging their contemporary value and promoting their transmission and application. However, current research on quantifying the revitalization status of ICH suffers from insufficient systematic depth, an overemphasis on external factors over internal ones, and a reliance on single-dimensional weighting methods—shortcomings that demand urgent improvement. Drawing on prior literature, this study identifies factors reflecting the quality of living ICH transmission. Employing systematic thinking, it categorizes nine dimensions of the living ICH transmission index system across three dimensions—subject, object, and medium—namely: bearer activity, outsider activity, management entity activity, transmission integrity, content revitalization, cultural productization, technological application, media exposure, and cultural commercialization. Drawing from existing indicator frameworks and employing a combined subjective-objective weighting method, the study assigns weights to these 27 indicators to construct a comprehensive index evaluation system for assessing the quality of living ICH transmission. By analyzing the composite scores of three nationally designated folk festival-related ICH items in Shanghai, the paper identifies existing issues and offers targeted recommendations. This study enriches research on quantifying the quality of living ICH transmission. It not only provides new quantitative benchmarks for evaluating the current state of living ICH transmission but also establishes a foundational decision-making framework and innovative pathways for subsequent revitalization efforts. This framework supports the high-quality