This study discussed the pivotal role of the Ghanaian media in the ongoing effort to defeat the menace of illegal small-scale mining, otherwise known as galamsey. In the background of deteriorating environmental conditions, pollution of water resources, and the threat to agricultural livelihoods, the study critically discusses the role of media framing, reporting, and investigative journalism in shaping public discourse and policy actions, as well as in exposing the dynamics of power and complicity as it regards to galamsey. Gaining direction from the qualitative paradigm, 24 participants namely, journalists, policymakers, community leaders, civil society actors and scholars were engaged through in-depth interviews. The analysis utilised a thematic approach by listing three main objectives as aims for the research. These core objectives surrounded the contribution of the media to the anti-galamsey campaign, the factors that hinder effective media coverage, and how the media influences both government policy and general environmental governance. Findings revealed that the media presents galamsey as a national crisis, a criminal activity, and a political and economic puzzle, which more than anything, escalates the fury among citizens and compels short-term government responses. These stories are sometimes unbalanced, failing to consider the socio-economic forces that compel disadvantaged groups to flock into illegal mining. In addition, the sensationalist type of reporting, although a good way to attract attention, has the potential to undermine attempts towards sustainable solutions. In addition, the research revealed significant obstacles for effective media engagement: fear, harassment, and media censorship, especially in investigations involving politically connected actors. Constraints on access to credible data and mining sites, as well as logistical and financial limitations, further restricts the ability of the media houses to undertake continuous and comprehensive reporting. Irrespective of these barriers, this study has established that continuous media publicity has been instrumental towards public awareness, and pushing the government to set-up immediate measures such as Operation Vanguard and the establishment of Galamsey Courts. Yet, the effect is weak and can be characterised by reactive policies rather than long-term systemic changes. Media pressure tends to spark temporary action, but the lack of political will and systemic support frequently stalls lasting change. By applying the Framing Theory, the study offered a nuanced
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