数智化背景下地方本科高校工商管理专业转型升级路径
Transformation and Upgrading Paths for Business Administration Major in Local Undergraduate Universities in the Context of Digital Intelligence

随着数智化成为驱动产业变革与经济发展的主要力量，叠加地方本科高校工商管理专业面临一系列发展困境，赋能专业转型升级迫在眉睫。本文系统剖析了地方本科高校工商管理专业在人才培养、师资结构、课程体系、实践平台及社会口碑等方面存在的现实困境，进而从知识重构、能力转换与教育生态重塑三个维度阐释了数智化赋能专业转型的内在机制。结合实践考察和文献分析，本文构建以地方特色人才培养定位、模块化课程体系、场景式实践平台、产教融合型师资、能力导向评价等为核心的转型升级路径。研究旨在为地方本科高校工商管理专业实现数智化背景下的差异化、特色化发展提供理论参考与实践思考，助力其精准服务区域经济与产业结构优化升级。
As digital intelligence emerges as the primary force driving industrial transformation and economic development, coupled with the developmental challenges faced by business administration majors at local undergraduate institutions, empowering these programs for transformation and upgrading has become an urgent priority. This paper systematically analyzes the practical challenges faced by local undergraduate institutions’ business administration programs in talent cultivation, faculty structure, curriculum systems, practical platforms, and societal reputation. It then elucidates the intrinsic mechanisms of digital intelligence-driven major transformation through three key dimensions: knowledge reconstruction, competency conversion, and reshaping of the educational ecosystem. Through field investigations and literature analysis, this paper constructs a transformation pathway centered on regionally distinctive talent cultivation, modularized curricula, scenario-based practice platforms, industry-academia integrated faculty, and competency-oriented assessment. The research aims to provide theoretical references and practical insights for local undergraduate business administration majors to achieve differentiated and distinctive development within the digital and intelligent context, thereby enhancing their capacity to serve regional economic growth and optimize industrial structure.