创业空间在地化与文化再造——乡村振兴背景下返乡入乡青年的创业实践研究
Localization and Cultural Re-Creation of Entrepreneurial Spaces—A Study on the Entrepreneurial Practices of Returning and Entering Youth in the Context of Rural Revitalization

近年来，青年返乡入乡创业热潮兴起，创业空间作为连接城乡资源、传统文化与现代市场及当代生活的重要载体，其在地化实践与文化再造具有重要社会学价值。经实地调研与深度访谈发现，“阿喝咖啡”的在地化通过闲置改造与空间嵌入、社区融入与资源整合、文化符号在地表达三重实践推进，文化再造则借助文创开发、交流空间重构及生活方式传递实现，有效激活地方文化生命力。研究表明，青年返乡入乡创业既是经济行为，更是能动的文化实践，经尊重地方性与创新性转化，可成为重塑地方认同、促进文化传承的重要力量。
In recent years, a wave of youth returning to or entering rural areas for entrepreneurship has emerged. As an important carrier connecting urban and rural resources, traditional culture, modern markets, and contemporary life, the localization practice and cultural re-creation of entrepreneurial spaces have significant sociological value. Through field research and in-depth interviews, it was found that the localization of “Ahhe Coffee” was advanced through three practices: idle transformation and spatial embedding, community integration and resource integration, and local expression of cultural symbols. Cultural re-creation was achieved through cultural and creative development, reconstruction of communication spaces, and transmission of lifestyles, effectively activating the vitality of local culture. The research shows that the entrepreneurship of returning and entering youth in rural areas is not only an economic behavior but also an active cultural practice. Through respecting local characteristics and innovative transformation, it can become an important force for reshaping local identity and promoting cultural inheritance.