居民低空经济使用意愿影响因素研究
Research on Factors Influencing Residents’ Usage Intention of the Low-Altitude Economy

低空经济作为融合低空飞行活动与产业发展的新兴经济形态，其发展成效最终需由居民的使用体验与获得感来检验。本研究聚焦于杭州市余杭区居民，通过分层PPS抽样方法收集了389份有效问卷，并构建了一个包含生活便利、社会公平、隐私安全、宏观愿景、居民信心与消极因素等多个潜变量的结构方程模型。研究发现：居民信心是驱动使用行为的最关键因素，而宏观愿景需通过提升信心才能间接促进使用，其直接效应并不显著。同时，生活便利显著正向影响使用意愿，而社会公平不仅能直接促进使用，还是化解消极因素的最有效路径；反之，对隐私安全的关切则会显著加剧公众的负面担忧。最后从政府与企业两个层面提出针对性建议。
As an emerging economic paradigm that integrates low-altitude flight activities with industrial development, the low-altitude economy must ultimately be validated by residents’ usage experience and sense of gain. Focusing on residents of Yuhang District in Hangzhou, this study collected 389 valid questionnaires through stratified PPS sampling and constructed a structural equation model that incorporates latent variables such as life convenience, social equity, privacy security, macro vision, residents’ confidence, and negative factors. The results show that residents’ confidence is the most critical driver of usage behavior, whereas macro vision influences usage only indirectly by enhancing confidence; its direct effect is insignificant. Life convenience exerts a significant positive impact on usage intention, while social equity not only promotes usage directly but also serves as the most effective pathway to mitigate negative factors. Conversely, concerns over privacy security significantly intensify public worries. Finally, targeted recommendations are provided from both government and corporate perspectives.