认知对等视角下对《有趣的中国文化》英文版翻译策略的研究
A Study on Translation Strategies of “Interesting Chinese Culture” (English Version) from the Perspective of Cognitive Equivalence

在文化“走出去”战略不断深化的背景下，普及类文化文本因其内容轻量化、理解门槛低，逐渐成为中华文化对外传播的重要载体。然而，中文和英文在认知结构、文化背景与思维模式上的差异，给此类文本的翻译带来了显著挑战。本文以五洲传播出版社2017年推出的《有趣的中国文化》第一册英文版为研究对象，从认知翻译理论视角出发，系统分析其在文化意象翻译中所采用的策略路径。通过文本细读、案例分析的方法，研究发现该译本构建了原型移植、隐喻替换、符号扩展、褒贬调和的翻译策略体系，有效实现了文化信息的认知对等传递，提升了英语读者的理解效率与情感共鸣。研究认为，认知对等可作为普及类文本翻译的可行目标，为破解文化认知壁垒、提升传播效能提供了理论支持与实践路径。
Against the backdrop of the deepening cultural “Going Global” strategy, popular cultural texts have gradually become important carriers for the international communication of Chinese culture due to their lightweight content and low understanding threshold. However, differences in cognitive structure, cultural background and thinking mode between Chinese and English pose significant challenges to the translation of such texts. Taking the first English version of “Interesting Chinese Culture” launched by China Intercontinental Press in 2017 as the research object, this paper systematically analyzes the strategic approaches adopted in the translation of cultural images from the perspective of cognitive translation theory. Through text close reading and case analysis, the study finds that the translated version has constructed a translation strategy system including prototype transplantation, metaphor replacement, symbol expansion and emotional tone moderation. This system effectively realizes the cognitive equivalence transmission of cultural information and improves English readers’ understanding efficiency and emotional resonance. The research holds that cognitive equivalence can serve as a feasible goal for the translation of popular texts, providing theoretical support and practical paths for breaking cultural cognitive barriers and enhancing communication effectiveness.