青年社交新范式：“人设”交往
New Paradigm of Youth Social Interaction: “Persona” Communication

近年来，以“人设”进行交往已经成为青年社交的新潮流、新范式。“人设”在青年迷茫的现实境遇、社交媒体资本和社会思潮的叠加效应下，已全面渗透到青年的网络和日常生活世界，并在同辈交往和社会交往中显现出异化趋势——虚拟性和矛盾性。在这一趋势下，“人设”交往具有不良影响，不符现实而导致青年本质异化，回避现实导致青年过度沉浸“人设”交往，群体偏见影响青年人的人格真正形成，具有不良引导，致使青年丧失奋斗热情，由此提出对“人设”交往的引导之策。
In recent years, using “persona” for communication has become a new trend and paradigm in youth socialization. Under the overlapping effects of the confused reality of youth, social media capital, and social trends, “persona” has fully penetrated into the online and daily life world of young people, and has shown a trend of alienation—virtuality and contradiction—in peer and social interactions. Under this trend, interpersonal communication has negative effects, as it does not conform to reality and leads to the alienation of the essence of young people. Avoiding reality leads to excessive immersion of young people in interpersonal communication, and group bias affects the true formation of young people’s personality. It has negative guidance and causes young people to lose their enthusiasm for struggle. Therefore, strategies for guiding interpersonal communication are proposed.