中国体育文化产业融合发展的路径探索——基于徽州地区的典型实践
Exploring the Development Path of China’s Sports Culture Industry Integration—A Case Study of Huizhou Practices

本研究立足于中国体育文化产业与旅游产业融合发展的现实背景，选取文化底蕴深厚的徽州地区作为研究样本，运用文献资料分析法梳理相关政策导向、区域融合模式与产业协同机制。研究表明，体育文化作为文化传播与经济增长的重要媒介，在推动地方传统文化传承、延伸旅游产业链和增强区域经济活力方面发挥了重要作用。同时，在融合发展过程中仍存在结构协同不足、文化嵌入浅层、复合型人才短缺等现实难题。针对这些难题，本文应从加强顶层设计与制度协同、建立协同机制、培育品牌赛事、强化文化内容开发及完善人才支持体系等方面发力，深化本土文化价值转化、培育品牌化体育赛事、完善人才支撑体系等路径。旨在为中国体育文化产业融合发展提供理论依据与实践参考。
This study is based on the current context of the integrated development of China’s sports culture industry and tourism industry, selecting the Huizhou region, which is rich in cultural heritage, as the research sample. Through literature analysis, this study reviews relevant policy orientations, regional integration models, and industrial coordination mechanisms. The research shows that sports culture, as an important medium for cultural dissemination and economic growth, plays a significant role in promoting the inheritance of local traditional culture, extending the tourism industry chain, and enhancing regional economic vitality. At the same time, there are still practical problems in the process of integrated development, such as insufficient structural coordination, shallow cultural embedding, and a shortage of interdisciplinary talents. In response to these problems, this paper proposes to focus on strengthening top-level design and institutional coordination, establishing coordination mechanisms, cultivating branded sports events, enhancing cultural content development, and improving the talent support system, in order to deepen the transformation of local cultural values, cultivate branded sports events, and improve the talent support system. The aim is to provide a theoretical basis and practical reference for the integrated development of China’s sports culture industry.