场景创新融入网络营销课程教学改革探索
Exploration of Integrating Scenario Innovation into the Teaching Reform of Online Marketing Courses

随着网络营销行业的快速发展以及场景创新理念的兴起，传统网络营销课程教学面临诸多挑战。文章以安徽新华学院的教学改革项目为依托，深入探讨场景创新融入网络营销课程教学的改革路径。通过分析网络营销行业发展现状、课程教学存在的问题，阐述了场景创新融入课程教学的必要性。详细介绍了项目的研究目标、内容、方法、拟解决的问题以及主要特色，并对预期效果、具体成果和推广价值进行了分析，旨在为网络营销课程教学改革提供有益参考。
With the rapid development of the online marketing industry and the rise of the innovation concept on the scene, traditional online marketing course teaching is facing many challenges. Based on the teaching reform project of Anhui Xinhua University, this paper deeply explores the reform path of integrating scene innovation into online marketing course teaching. By analyzing the current situation of the online marketing industry development and the existing problems in course teaching, the necessity of integrating scene innovation into course teaching is expounded. The research goals, contents, methods, problems to be solved, and main features of the project are introduced in detail, and the expected effects, specific achievements, and promotion value are analyzed, aiming to provide a useful reference for the reform of online marketing course teaching.