多模态话语分析视域下传统文化符码的数字化转译——以M-POP音乐视频《莲》为例
Digital Transcoding of Traditional Cultural Codes through Multimodal Discourse Analysis—A Case Study of the M-POP Music Video Lit

音乐视频(MV)是用音乐配以画面，使原本只是听觉艺术的歌曲，变为视觉和听觉结合的一种新的艺术样式。音乐视频的叙事、画面、色彩、节奏和意境的表现，帮助观众加深对音乐作品的理解，是多模态话语分析的重要的材料。M-POP风格将中国传统文化元素融入现代音乐之中，为现代文明追本溯源的同时，推动中国优秀传统文化发展与创新。本文以在国际上受到广泛传播的M-POP代表作品《莲》为例，从多模态话语分析视角解构视频中的图像、声音、歌词文本等符号，探索创作者如何实现多模态相互协调，实现传统文化数字化转译，共同构建意义，助力中国文化对外传播。
Music videos (MV) represent a new artistic form that combines auditory music with visual imagery, transforming songs from purely auditory art into a multimodal synthesis of sight and sound. The narrative, visuals, color schemes, rhythm, and artistic conception in music videos enhance audience understanding of musical works, making them crucial materials for multimodal discourse analysis. The M-POP genre integrates elements of traditional Chinese culture into modern music, tracing the roots of contemporary civilization while promoting the development and innovation of China’s outstanding traditional culture. This paper takes the internationally disseminated M-POP masterpiece Lit as a case study. Through the lens of multimodal discourse analysis, it deconstructs the visual, auditory, and lyrical text symbols in the video, investigating how creators orchestrate multimodal coordination to collaboratively construct cultural meanings and facilitate the global dissemination of Chinese culture.