农村电商对农民收入的影响研究
Study on the Impact of Rural E-Commerce on Farmers’ Income

本文研究了农村电商发展对农民收入的影响。利用2014~2022年中国27个省份的面板数据，运用双向固定效应模型和中介效应模型，实证分析了农村电商对农民收入的总体效应、不同收入来源的影响、产业结构升级与非农就业的中介作用以及区域和受教育程度的异质性。研究发现，农村电商发展能够显著促进农民增收，对工资性收入和财产性净收入有正向影响，对经营性净收入有负向影响；产业结构升级与非农就业在农村电商促进农民增收中起中介作用；农村电商对农民增收的影响在东部地区和高学历群体中更显著。
This study examines the impact of rural e-commerce development on farmers’ income. Using panel data from 27 provinces in China between 2014 and 2022, the study employs bidirectional fixed effects models and mediation effect models to empirically analyze the overall effect of rural e-commerce on farmers’ income, its impact on different sources of income, the mediating role of industrial structure upgrading and non-agricultural employment, as well as regional and educational heterogeneity. The findings indicate that the development of rural e-commerce can significantly boost farmers’ income, positively affecting wage income and net property income, while having a negative impact on net operating income; industrial structure upgrading and non-agricultural employment play a mediating role in the promotion of farmers’ income by rural e-commerce; the effect of rural e-commerce on farmers’ income is more pronounced in eastern regions and among highly educated groups.