媒体融合视域下沈阳城市形象传播的提升策略
Strategies for Improving the Communication of Shenyang’s City Image under the Perspective of Media Convergence

城市形象的国际传播已成为讲好中国故事、传播好中国声音的重要途径之一。传播好城市形象，可以有效促进中国话语和中国叙事体系的构建，提升城市知名度与国际影响力，向外展示中国精神、中国力量。在媒体融合的时代背景下，探寻拓宽城市形象国际传播的媒介渠道，对城市实现文旅增益、人才引进、产业升级、招商引资等具有重要影响。基于此，本文分析沈阳城市形象国际传播的现状，梳理沈阳形象国际传播内容的建构与创新，并提出媒体融合视域下提升沈阳形象国际传播效能的改进策略。
The international dissemination of urban images has become one of the key avenues for telling China’s story well and spreading China’s voice effectively. Promoting a positive urban image can significantly advance the construction of China’s discourse and narrative system, enhance city recognition and international influence, and showcase Chinese spirit and strength to the world. In the context of media convergence, exploring and expanding channels for the international dissemination of urban images is crucial for achieving cultural and tourism benefits, talent attraction, industrial upgrading, and investment promotion. Based on this, this paper analyzes the current status of Shenyang’s international image dissemination, reviews the construction and innovation of Shenyang’s international image content, and proposes improvement strategies to enhance the effectiveness of Shenyang’s international image dissemination from a media convergence perspective.