都市近郊乡村发展微文旅的价值优势与实践路径
Research on the Value Advantages and Practical Pathways of Developing Micro-Tourism in Suburban Villages

在文旅市场深度细分与乡村全面振兴双重背景下，探究微文旅理念下都市近郊乡村实践路径，对促进城郊融合类乡村振兴具有重要探索意义。研究首先阐释微文旅的内涵与特征，其次结合都市近郊乡村的资源禀赋与现实困境，分析其发展微文旅的价值优势，最后围绕微品牌IP、微业态集群、微社群平台以及微运营模式探讨其实践路径，以期为都市近郊区乡村振兴提供理论参考与实践指引。
Amid the dual context of rural revitalization and the growing segmentation of the cultural-tourism market, this study explores development strategies for suburban villages under the concept of micro-tourism, offering insights into rural revitalization within urban-rural integration zones. The research defines the connotation and key features of micro-tourism, examines the spatial conditions and resource endowments of suburban villages, and identifies the development challenges and potential advantages of applying micro-tourism approaches. It further proposes four strategies: building locally distinctive micro-tourism brands, fostering multifunctional micro-industry clusters, constructing co-creative micro-community platforms, and promoting light-asset-oriented micro-operating models, providing theoretical and practical guidance for the revitalization of suburban rural areas.