跨文化视角下生态旅游文本外宣翻译策略研究——以梵净山景区官方网站景点介绍为例
Research on Translation Strategies for Ecotourism Text External Promotion in Cross-Cultural Perspective—Taking the Introduction of Scenic Spots on the Official Website of Fanjing Mountain Scenic Area as an Example

生态旅游是当前贵州旅游业发展的重要方向，而生态旅游文本的外宣翻译策略对于推动生态旅游的国际传播和吸引国际游客至关重要。本研究以贵州著名生态旅游景点梵净山景区的官方网站景点介绍为例，旨在探讨在跨文化视域下生态旅游文本的外宣翻译策略。本文首先分析了生态旅游文本的特点，其次从跨文化交际的视角，以梵净山景区生态旅游景点的英译文本为例，通过例证分析，总结出梵净山生态旅游英译文本在外宣翻译中存在重语义轻信息、文化缺省、语言表达误差等问题，并立足源文众与译文受众之间的文化差异，有针对性地提出了针对梵净山景区官方网站景点的翻译文本介绍的翻译策略，包括名寺古刹篇、自然风光篇和生态资源篇三个方面，探讨如何在跨文化传播背景下有效传达生态旅游信息，促进生态旅游在国际范围内的可持续发展和传播。
Ecotourism is an important direction for the current development of the tourism industry in Guizhou, and the translation strategy of ecotourism text external promotion is crucial for promoting the international communication of ecotourism and attracting international tourists. Taking the official website introduction of scenic spots in the famous ecotourism destination Fanjing Mountain Scenic Area in Guizhou as an example, this study aims to explore the translation strategies for ecotourism text external promotion in a cross-cultural perspective. Firstly, it analyzes the characteristics of ecotourism text, and then, from the perspective of cross-cultural communication, it takes the English translation of the ecotourism spots in Fanjing Mountain as an example. Through exemplification analysis, it summarizes the problems in the English translation of ecotourism text in external promotion, such as heavy semantics and light information, cultural omissions, and language expression errors. Based on the cultural differences between the source text audience and the translated text audience, targeted translation strategies for the introduction of scenic spots on the official website of Fanjing Mountain are proposed, including the sections on ancient temples, natural scenery, and ecological resources. This study explores how to effectively convey ecotourism information in the context of cross-cultural communication, and promote the sustainable development and dissemination of ecotourism on an international scale.