工程教育理念融入电子商务专业课程思政的路径探索
Exploring the Pathways for Integrating Engineering Education Concepts into Ideological and Political Education in E-Commerce Specialized Course

针对新工科背景下高校电子商务课程教学依然存在与现实应用脱节、难以适应电子商务技术快速发展的需求，创新精神等思政元素与课程内容衔接生硬等问题，将CDIO工程教育理念与课程思政相结合的教学模式(“CDIO + 课程思政”教学模式)应用于电子商务课程教学中，以工程教育理念为主线，以课程思政为抓手，以项目驱动为载体，以行业大赛、1 + X证书为契机，完善了教学方法、实践内容、实践方式和考核方式。
In view of the problems that the teaching of e-commerce courses in colleges and universities in the context of new engineering is still out of touch with practical application, difficult to adapt to the needs of the rapid development of e-commerce technology, and stiff connection between ideological and political elements such as the spirit of innovation and course content, the teaching mode combining CDIO engineering education concept and curriculum ideology and politics (“CDIO + curriculum Ideology and politics” teaching mode) is applied to the teaching of e-commerce courses, with engineering education concept as the main line, curriculum ideology and politics as the starting point, project driven as the carrier, and industry competition and 1 + X certificate as the opportunity, perfect the teaching method, practice content, practice mode and examination mode.