数字经济对旅游业产业韧性提升的作用机理及实现路径研究
Research on the Mechanism and Realization Path of the Role of Digital Economy in Enhancing the Industrial Resilience of the Tourism Industry

在“十四五”规划明确提出加快发展数字经济的政策背景下，传统旅游业迎来了数字化转型的重要战略机遇期。研究基于产业韧性理论框架，系统探究数字经济赋能旅游业韧性提升的作用机理与实现路径。通过深入分析数字经济对旅游业抵御风险能力、恢复发展能力和转型升级能力的三维影响机制，研究发现：数字经济不仅通过优化资源配置增强行业抗风险能力，还能借助数字技术加速市场复苏，并通过创新商业模式激发产业活力。进一步地，文章识别出制约数字经济赋能效应的关键因素，据此提出多层次政策建议：一是构建旅游数据要素市场体系，促进数据资源高效流动；二是推动数字技术与旅游消费需求精准对接；三是完善数字化人才培养机制；四是创新制度设计，强化政策协同效应。本研究为数字经济时代旅游业高质量发展提供了理论依据和实践参考。
Under the policy background of the “14th Five-Year Plan” explicitly proposing to accelerate the development of the digital economy, the traditional tourism industry has ushered in an important strategic opportunity period for digital transformation. Based on the theoretical framework of industrial resilience, this study systematically explores the mechanism and implementation path of digital economy empowering the resilience enhancement of the tourism industry. By conducting an in-depth analysis of the three-dimensional impact mechanism of the digital economy on the tourism industry’s ability to resist risks, recover and develop, and transform and upgrade, the research finds that the digital economy not only enhances the industry’s ability to resist risks by optimizing resource allocation, but also accelerates market recovery with the help of digital technology and stimulates industrial vitality through innovative business models. Furthermore, this paper identifies the key factors that restrict the enabling effect of the digital economy and accordingly puts forward multi-level policy suggestions: First, build a tourism data element market system to promote the efficient flow of data resources; the second is to promote the precise alignment of digital technology with tourism consumption demands; the third is to improve the digital talent cultivation mechanism; fourth, innovate institutional design and enhance the synergy of policies. This research provides a theoretical basis and practical reference for the high-quality development of the tourism industry in the digital economy era.