新质生产力赋能文旅产业高质量发展路径研究
Research on the High-Quality Development Path of the Cultural-Tourism Industry Empowered by New-Quality Productive Forces

在科技创新、数字化转型和知识经济的推动下，新质生产力催生了以技术创新、绿色可持续发展和协同化为特征的新型生产力模式。这种模式不仅促进了全球产业结构的转型升级，也为文旅产业带来了新的发展机遇。通过深度融合文化与旅游，文旅产业不仅推动了经济增长，还提升了社会文化软实力。如今，随着市场竞争的加剧，文旅产业也面临着传统运营模式与新兴生产力融合迟缓、政策扶持不充分、资源配置不均、技术与文化结合不深等挑战。新质生产力促进了文旅产业的创新，特别是在产品设计、智能化服务和数字化转型方面取得了显著进展。许多企业仍然依赖传统运营模式，未能充分利用数字化技术，导致市场竞争激烈、资源浪费、服务质量下降等问题。政府在政策扶持、技术创新和资源配置方面的支持仍不足，尤其是对中小型企业的资金和税收优惠政策不完善。为了推动文旅产业的高质量发展，本文建议加强新质生产力的应用，推动技术创新，提升产品和服务的智能化、个性化水平；政府应出台更加精准的扶持政策，改善产业环境，支持中小型企业；进一步推动文旅产业与其他行业如农业、教育、科技等的深度融合；最后，注重文化内涵的创新与传承，同时加强人才培养与引进，提升产业的综合竞争力。本研究旨在基于目前文旅产业的发展，为新质生产力赋能未来文旅产业实现高质量、可持续的发展探索路径。
Driven by technological innovation, digital transformation, and the knowledge economy, new quality productive forces have given rise to a novel productivity model characterized by technological advancement, green sustainability, and collaborative synergy. This model not only facilitates the transformation and upgrading of global industrial structures but also creates new development opportunities for the cultural and tourism (cultural-tourism) industry. By deeply integrating culture and tourism, the industry has not only propelled economic growth but also strengthened the soft power of social culture. However, amid intensifying market competition, the cultural-tourism sector faces challenges such as the slow integration of traditional operational models with emerging productive forces, insufficient policy support, uneven resource allocation, and shallow integration of technology with cultural elements. While new quality productive forces have spurred innovation in the cultural-tourism industry—particularly in product design, intelligent services, and digital transformation—many enterprises still rely on conventional operational practices, failing to fully leverage digital technologies. This has led to issues such as fierce market competition, resource waste, and declining service quality. Additionally, government support remains inadequate in terms of policy incentives, technological innovation, and resource allocation, especially regarding funding and tax incentives for small and medium-sized enterprises (SMEs).To advance high-quality and sustainable development in the cultural-tourism industry, this study proposes the following recommendations: First, strengthen the application of new quality productive forces to drive technological innovation and enhance the intelligence and personalization of products and services. Second, governments should