非遗衍生品漆扇购买意愿因素研究
Study on the Factors Influencing Purchase Intention for Intangible Cultural Heritage Derivative Lacquer Fans

漆扇，作为承载千年漆艺精髓与东方美学的非物质文化遗产衍生品，在国潮复兴与文化自信的当代语境下，正经历从传统工艺到现代消费品的转型挑战与机遇。本研究立足于非遗保护与市场需求双重视角，构建“现状分析–动力挖掘–路径设计”的递进式分析框架，采用多种统计学研究方法，系统解析消费者购买意愿特征、产品创新动力因素及市场拓展路径，为传统手工艺的当代活化提供理论与实践参考，以促进漆扇产业的发展，并为其他传统手工艺品的现代化转型提供了可借鉴的经验。
Lacquer fan, as a derivative of intangible cultural heritage carrying the essence of lacquer art and Oriental aesthetics for thousands of years, is experiencing challenges and opportunities in the transformation from traditional craft to modern consumer goods in the contemporary context of national tide revival and cultural confidence. Based on the dual perspectives of intangible cultural heritage protection and market demand, this study constructs a progressive analysis framework of “status analysis-power mining-path design”, adopts a variety of statistical research methods to systematically analyze the characteristics of consumers’ purchase intention, the driving factors of product innovation and the path of market expansion, and provides theoretical and practical references for the contemporary revitalization of traditional handicrafts, in order to promote the development of lacquer fan industry, and for the modernization of other traditional handicrafts to provide a reference experience.