全媒体语境下青岛啤酒的品牌推广：创意破圈与受众链接
Brand Promotion of Tsingtao Beer in the Context of All-Media: Creative Circle Breaking and Audience Connection

在全媒体蓬勃发展的背景下，啤酒市场竞争激烈，消费者的需求呈现出多元且个性化的特征，品牌推广面临新的挑战与机遇。本论文聚焦青岛啤酒，深入剖析青岛啤酒的市场态势，挖掘其品牌核心价值，探讨如何借助全媒体平台实现创意破圈，通过精准定位受众、打造独特的创意内容、优化传播路径等策略，有效增强与受众的链接，提升品牌知名度、美誉度与忠诚度，为啤酒行业的品牌推广提供创新思路与实践范例，推动青岛啤酒在全媒体时代的稳健发展。
In the context of the thriving development of all-media platforms, the beer market is highly competitive, and consumer demands exhibit diverse and personalized characteristics, presenting new challenges and opportunities for brand promotion. This paper focuses on Tsingtao Beer, delving into its market dynamics, uncovering the core value of its brand, and exploring how to leverage all-media platforms to achieve creative breakthroughs. By precisely targeting audiences, creating unique content, and optimizing communication channels, these strategies can effectively strengthen connections with the audience, enhance brand awareness, reputation, and loyalty, providing innovative ideas and practical examples for brand promotion in the beer industry, thus promoting the steady development of Tsingtao Beer in the era of all-media.